How to Create Business Pain, Urgency, and Closed-Won Revenue With These 39 50 Questions That Sell

When you opt in for the 50 questions that sell cheat sheet, you're joining a revenue research, data, and benchmarking movement.

But I have to warn you:

If you’re expecting generic go-to-market advice, you’re going to be very disappointed. 

The Caliber Index - the research newsletter you're opting into - is not a sales newsletter. 

It is a revenue data, research, and benchmarking engine.

Our mission is to uncover data-driven insights on how the most successful sellers (and teams) generate revenue.

Here's how it works:

Every day, the Caliber Revenue Skills Platform is analyzing, scoring, and benchmarking seller skills, behaviors, and capabilities across thousands of sales calls and deal cycles.

Our research team pools and anonymizes that data…

… cuts it by role, segment, and sales motion…

… finds out what separates the best from the rest… 

… and publishes what we discover as data-backed research.

The result?

You'll discover what separates top performers from everyone else, where convention sales wisdom is wrong, and what the best revenue teams do differently.

…Based on data and evidence. 

Every finding contributes to a growing body of research on what separates the highest-performing revenue organizations from everyone else.

Sometimes we challenge conventional wisdom.

Sometimes we introduce new ways to think about sales performance.

Sometimes we uncover winning behaviors no one has never had a name for, like “Strategic Synthesis.”

And we're just getting started.

So, that’s what you can expect.

Twice a week, we'll open up our research to you.

Every Monday and Friday morning at 7 AM (pacific), you’ll get a research email.

1 data point.

1 insight.

1 research breakdown.

A 2-7 minute read.

And every now and then, something bigger.

A “State of Revenue Skills” benchmark report.

Or an invitation to a live data breakdown.

I'm excited to have you following our research.

Our goal is simple: 

Make this the most valuable email of your week as a sales professional.

I hope you enjoy reading it as much as we enjoy researching it.