LIMITED TO 30 PEOPLE · STARTS OCTOBER 6
4-Week Certification Program Starting Oct 6, 2026
the executive selling system that turns unfunded problems into budgeted priorities
DOUBLE your INCOME & close career-defining deals with the industry standard in selling to power
A four-week live certification in the Economic Buyer System™ — the framework for activating champions, engineering access to real power, and closing with the person who controls the budget. Taught live by Chris Orlob. Four sessions, one real deal from your pipeline, one performance-based exam.
Includes 12 months of the Caliber platform ($995/yr) —
so the certification itself is effectively $300.
Starts October 6. Renews at $995 in 12 months.
so the certification itself is effectively $300.
Starts October 6. Renews at $995 in 12 months.
Live program limited to 30 sign ups.
Enrollment Closes Monday, Oct 5 at 7pm (pacific)
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the executive selling system used by sellers at:
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most sellers run two sales cycles
for the upside of one.
The first one is with your champion. Discovery, demos, the deck, the business case, the mutual action plan. It feels like progress. Then, late in the game, the Economic Buyer finally becomes aware you exist — and you press the reset button. New questions. New priorities. New timeline. Everything you built with your champion gets re-litigated by someone who wasn't in the room for any of it.
The Economic Buyer System™ is how you stop doing that. It's one of the world's most repeatable, effective systems for selling to the Economic Buyer — not skills training, but an Operating System for getting to the person who controls the money early, engaging them on their terms, and closing more transformational deals. In this Caliber Certification program you'll learn exactly how to execute it to accelerate your closed-won revenue and your personal economic success.
You'll be part of a 4-week interactive bootcamp with an expert Revenue Performance Instructor among 20-30 like-minded peers focused on greater revenue performance and professional success. Participants who complete the program will receive The Economic Buyer System™ Certification — both physical and digital one-of-a-kind copies — as a professional credential designed to accelerate your career optionality.
why you lose the deals
that could change your life
Before: Transactional
Stuck below the power line and deals that never go anywhere.
Hoping and praying the Economic Buyer says “yes” after months of selling with your champion.
Stumbling and bumbling through meetings with senior executives
Small deals that take forever, sold to mid level buyers that recover a fraction of your quota
After: Transformational
Consistent access to the Economic Buyer and accelerated sales cycles.
Aligning with the Economic Buyer early, often, and effectively.
The confidence of knowing exactly what to do and say when you meet with the Economic Buyer
Larger, more transformational deals relieve a large chunk of your annual number.
(program limited to 30 people)
The Economic Buyer Systemtm
Elite Sellers Control All Four Stagesof Economic Buyer Engagement
Early Stage System
Mid Stage System
late Stage System
Activate
Activate the buyer from exploring to evaluating. Convert curiosity into pursuit.
Access
Systematically gain direct access to the Economic Buyer through 1 of 3 paths.
Align
Align the Economic Buyer on the evaluation and control how they evaluate the deal.
Approve
Leverage the Economic Buyer to exercise political capital and close with authority.
Early Stage System
Activate
Activate the buyer from exploring to evaluating. Convert curiosity into pursuit.
Mid Stage System
Access
Systematically gain direct access to the Economic Buyer through 1 of 3 paths.
Align
Align the Economic Buyer on the evaluation and control how they evaluate the deal.
late Stage System
Approve
Leverage the Economic Buyer to exercise political capital and close with authority.
Cohort limited to 30. Starts Tuesday, October 6.
Includes the Economic Buyer System™ certification plus
12 months of the Caliber platform ($995/yr, renews in 12 months).
Includes the Economic Buyer System™ certification plus
12 months of the Caliber platform ($995/yr, renews in 12 months).
the industry standard in professional-grade certification
There is a difference between a “sales rep” and a “sales professional.” This certification is for serious sales professionals:
Transactional order takers
Those unmotivated to invest in their development.
Those looking for quick “money making hacks”
Mid-market and enterprise sellers, ambitious SMB sellers moving upmarket, and revenue leaders
Revenue professionals that are serious about their careers and long-term economic success.
Career professionals who realize the best investment is in yourself, your career, and your earning capacity.
Mid-market and enterprise sellers, ambitious SMB sellers moving upmarket, and revenue leaders
Revenue professionals that are serious about their careers and long-term economic success.
Career professionals who realize the best investment is in yourself, your career, and your earning capacity.
Cohort limited to 30. Starts Tuesday, October 6.
Includes the Economic Buyer System™ certification plus
12 months of the Caliber platform ($995/yr, renews in 12 months).
Includes the Economic Buyer System™ certification plus
12 months of the Caliber platform ($995/yr, renews in 12 months).
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Action-Focused Blended Format
8 hours of live instruction, delivered as one 2-hour session per week
Live sessions conducted via Zoom video conference
Breakout sessions, role plays, and implementation exercises.
Maximum cohort size of 30 learners to ensure interaction and engagement
Industry-recognized certification upon completion
Pre-Requisites
Recommended for sellers with 5+ years of experience.
Recommended familiarity with Caliber’s Value-Based Discovery program (Advanced Discovery Masterclass).
Location
Online delivered, via Zooom
Standard duration
4 weeks
Standard schedule
1 live session per week (2 hours each) + online learning content
“Closed $6.5M ARR deal I’ve been working for 6 months.”
“This has changed everything and reinvigorated my sales career. Commissions are being paid next month. ”
John LeMire
Enterprise Account Director, Oracle
Why This Certification Matters
Most sellers never build the skill that decides enterprise deals: gettingin the room with the person who controls the budget, and being worth theirtime once you're there. Champions don't sign. Economic buyers do.
The Economic Buyer System™ Certification proves you can do it — not thatyou watched someone explain it.
Earned, Not Given
You show up live, run the plays on your own deals, and perform. No completion badges. No auto-pass. You pass the bars or you don't certify.
A CREDENTIAL WITH A STANDARD BEHIND IT
Only 58% of participants on average pass the certification — a signal the market can actually read.
career capital, not a certificate
Managers, recruiters, and revenue leaders see hundreds of resumes claimingenterprise experience. This is verifiable proof you can open and close atthe executive level — the skill that separates quota-carriers from thepeople who get the strategic accounts.
BUILT FOR SELLERS PLAYING the LONG GAME
Enterprise AEs, founders selling their own product, and revenue leaders whowant a repeatable executive motion. Not transactional order takers.
WHAT CHANGES WHEN YOU CAN SELL TO POWER
bigger deals
Deal size is set by who's on the other side of the table. Middle managersbuy tactical use cases out of budget they already have. Economic buyersfund initiatives. Same product, different number on the contract.
Faster sales cycles
If the economic buyer doesn't know you exist, you're running two salescycles: one with your champion, and a second from scratch when the dealresets in month five. Getting to power early collapses that into one.
Higher close rates
The "E" in MEDDPICC is there for a reason. Deals with real executivesponsorship survive budget freezes, reorgs, and "let's revisit nextquarter." Deals without it die quietly at the finish line.
best accounts on the team
Managers play favorites. They hand the strategic accounts to the rep theytrust in high-stakes rooms. Territory gets assigned — trust gets earned.This is how you earn it.
(Cohort limited to 30 people)
THE AAAA FRAMEWORK
Activate → Access → Align → Approve. Four weeks, four moves, in the order they happen in a real deal. Each one is the prerequisite for the next —which is why most sellers who "get a meeting with the EB" still lose.
Week 1: Activate
Date:
Tuesday, October 6
Time:
9am (pacific)
Duration:
2 hours
Every deal hits a tipping point where your champion stops exploring andstarts evaluating. Most reps wait for it. You'll learn to cause it — the signals that mean a champion is ready to spend political capital, and thespecific moves that convert a passive contact into someone willing to puttheir name on your deal.
Week 2: Access
Date:
Tuesday, October 13
Time:
9am (pacific)
Duration:
2 hours
Getting stuck below the power line isn't a deal ceiling. It's an income ceiling. But access is an engineering problem, not a luck problem. You'll work The Path to Power, our flagship framework for getting into the room with the person who controls budget — repeatably, without going around yourchampion and burning them.
Week 3: Align
Date:
Tuesday, October 20
Time:
9am (pacific)
Duration:
2 hours
Access is not alignment. Getting the meeting and getting the mandate are two different skills, and most sellers stop after the first. You'll learn the 7 non-negotiables of Economic Buyer alignment: how to shape the evaluation criteria in your favor, and how to keep an executive engaged after the first call instead of getting handed back down to the champion.
Week 4: Approve
Date:
Tuesday, October 27
Time:
9am (pacific)
Duration:
2 hours
(program limited to 30 people)
certifications Trusted By Serious Revenue Professionals
“Broke My Company’s ARR Record”
“I went from no pipeline to $1.45M in closed ARR within two quarters — hitting 106% of my annual number by July and breaking the company record with a $433K deal."
Brian Robak
AE at Numerator
“Grew My Income 78%.”
“Within a few months, I 4X’d my average deal size, set a new company record for largest deal closed, and boosted my income 78% year-over-year.”
Joey Sanford
AE at Hatch
“From PIP to Six Figures In Commissions."
“When I was a few months into my current role, I was struggling and put on a PIP. I decided to become a Caliber member and implement everything I could. I’ve since closed $1M ARR this year and have earned over six figures in commission.”
Nolan Wilson
AE at PVCase
“Finished #1 In My Segment”
“Just got back from my third straight President’s Club trip with Greenhouse, this time at Costa Rica. I finished the year ranked #1 IN MY SEGMENT thanks to the AE Mastery Path. Growing up, money was tight. I’m now living the dream in New York City.”
Kaylee Chappelow
AE at Greenhouse
“Made it To the top 1% Out of 4,000”
“I made it to President’s Club. But not just any President’s Club – Club One – The new program at LinkedIn reserved for the top 1%.”
David Rosenstein
AE at LinkedIn
“Doubled My Income Within a Year.”
“Caliber, appreciate the hell out of you. I doubled my income from last year. Currently working as an AE at a series E startup. Living my dream life in NYC.”
Ahmad Nasra
AE at Brex
“Hit 152% of My Number.”
“Despite selling to HR in a difficult economy, I’m happy to share I made 152% of my number largely due to the skills I gained in Caliber”
Jasi Johnson
AE at Gartner
“Went from struggling to the top AE globally FAST.”
"Earlier this year I was struggling. The convos never flowed during disco. I had a slow couple of months, and could see my upcoming pipeline was low. I knew I had to change. My old playbook stopped working. Since joining, I finished Q1 at 150% to quota ($332K revenue against $226K quota) and I'm currently at $300K against $229K quota. I'm currently the top AE globally for H2 in my company.”
Ian Knight
AE at Intercom
“Earned Six Figures in Commission.”
“I have to say, Caliber is massively underpriced. No joke, Caliber has contributed to at least six figures in commission check growth in the last year.”
Skyler Birk-Stachon
AE at Notion
“Closed $400k Fast, Then Became the #1 AE”
“As a single mom of a toddler in the scariest economy I’ve navigated, I have a deep gratitude for Caliber Not only did it help me provide for my child solo, surviving the hard times many others are still struggling to overcome, but it allowed me to thrive as a top performer in my org. My very first year as an AE in B2B tech sales ever.”
Brit Ballard
AE at Ntirety
“Hit 200% Quota and #1 AE at Hyros”
“Just hit 200% quota in my AE role. Love the flexibility of the AE program. Effective short lessons. Easily digestible. My favorite has been the Cold Prospecting and Discovery Call Courses. I’m now the #1 AE at Hyros thanks to this.”
Chase Barmore
AE at Hyros
“Hit 245% of My Quota This Year”
“Since joining, I’ve hit 245% of my quota. My peers are wondering how I did it. I told them to study everything in here as if your life depended on it. I’m addicted. The docusigns keep rolling in.”
Christian Allen
AE at Procore
“Closed a $405k TCV Deal and #1 AE In Segment.”
“Everything changed when I joined Caliber. Before, I was inconsistent and couldn’t scale my wins. Now, I have the highest attainment on my team and closed a massive $405k deal.”
Veronica Rivero
AE at LinkedIn
“Literally Doubled My Close Rates in 2 Weeks”
“Caliber has made such an impact on my ability to sell. It used to take me 10 opportunities to close a deal. Now I close 1 in 5. There is no end in sight to this hot streak.”
Nick Hugh
AE at Sportsblock
“Your Commission Checks Will Thank You.”
“Caliber is the best income and career acceleration platform I’ve come across in 20 years. I highly recommend investing in this. Your life will change and your commission checks will thank you.”
Dan Woodhead
Account Director at Radancy
“Top All-Time Close Rate In My Company History”
“In my first month, I worked less than ever before, but smarter, and earned more money than I’d ever made before. I was then able to use those new AE skills to crush my mock Discovery Call interview and land my Dream Job at Gainsight. Thank you Caliber!"
Scott Rowley
AE at Gainsight
“Closed a $300K+ Deal and 5X-ed My Pipeline.”
“I just finished Q2 at 136% of my number, closed a $300k+ TCV deal and am walking into Q3 with 5X pipeline coverage. With another 6 figure deal in commit already going through final redlines. This changed everything for me.”
Pat Bogue
Account Executive at Similarweb
“Best Money I’ve Ever Spent.”
“Thanks to this membership, I just closed a $6.5 Million ARR deal I’ve been working for the past 6 months. Caliber has changed my mindset and reinvigorated me. I’ll have my membership for as long as I’m in sales. Commissions are being paid next month.”
John LeMire
Account Director at Oracle
“Closed a $1.7 Million TCV Deal”
“Wanted to share some awesome news: the big deal I’ve been working on since joining Caliber was just marked CLOSED-WON. Total transaction was $1.7M TCV, ~150 users, 5-year SaaS, 0% discount, and all 5 years paid in full.”
Thomas Jenson
Account Director at Hexagon
“Landed a $282k OTE Role Against 30,000 Applicants.”
“Caliber has changed my life — I mean that sincerely. I interviewed with 20+ top SaaS companies and every mock discovery call wowed hiring teams. I got 5 offers and negotiated role at $230K OTE + $62K in RSUs. All thanks to the hard skills I built in the Caliber.”
Christian Allen,
AE at ZoomInfo
“Closed $150,000 Within 30 Days.”
"That’s a 1,000X ROI for me – I’ve closed $150,000 in about 30 days since joining. Half of my pipeline would have slipped without these strategies I’ve learned.”
Harry Beales
AE at Upguard
“Sold The Most ARR In Company History.“
“During my 2nd year as a SaaS account executive, I sold more ARR in company history in a single year using techniques and strategies I learned from Caliber. This has been transformational for me.”
Marshall Weil
AE at Freewill
“Broke My Company’s ARR Record”
“I went from no pipeline to $1.45M in closed ARR within two quarters — hitting 106% of my annual number by July and breaking the company record with a $433K deal."
Brian Robak
AE at Numerator
“Grew My Income 78%.”
“Within a few months, I 4X’d my average deal size, set a new company record for largest deal closed, and boosted my income 78% year-over-year.”
Joey Sanford
AE at Hatch
“From PIP to Six Figures In Commissions."
“When I was a few months into my current role, I was struggling and put on a PIP. I decided to become a Caliber member and implement everything I could. I’ve since closed $1M ARR this year and have earned over six figures in commission.”
Nolan Wilson
AE at PVCase
“Finished #1 In My Segment”
“Just got back from my third straight President’s Club trip with Greenhouse, this time at Costa Rica. I finished the year ranked #1 IN MY SEGMENT thanks to the AE Mastery Path. Growing up, money was tight. I’m now living the dream in New York City.”
Kaylee Chappelow
AE at Greenhouse
“Made it To the top 1% Out of 4,000”
“I made it to President’s Club. But not just any President’s Club – Club One – The new program at LinkedIn reserved for the top 1%.”
David Rosenstein
AE at LinkedIn
“Doubled My Income Within a Year.”
“Caliber, appreciate the hell out of you. I doubled my income from last year. Currently working as an AE at a series E startup. Living my dream life in NYC.”
Ahmad Nasra
AE at Brex
“Hit 152% of My Number.”
“Despite selling to HR in a difficult economy, I’m happy to share I made 152% of my number largely due to the skills I gained in Caliber”
Jasi Johnson
AE at Gartner
“Went from struggling to the top AE globally FAST.”
"Earlier this year I was struggling. The convos never flowed during disco. I had a slow couple of months, and could see my upcoming pipeline was low. I knew I had to change. My old playbook stopped working. Since joining, I finished Q1 at 150% to quota ($332K revenue against $226K quota) and I'm currently at $300K against $229K quota. I'm currently the top AE globally for H2 in my company.”
Ian Knight
AE at Intercom
“Earned Six Figures in Commission.”
“I have to say, Caliber is massively underpriced. No joke, Caliber has contributed to at least six figures in commission check growth in the last year.”
Skyler Birk-Stachon
AE at Notion
“Closed $400k Fast, Then Became the #1 AE”
“As a single mom of a toddler in the scariest economy I’ve navigated, I have a deep gratitude for Caliber Not only did it help me provide for my child solo, surviving the hard times many others are still struggling to overcome, but it allowed me to thrive as a top performer in my org. My very first year as an AE in B2B tech sales ever.”
Brit Ballard
AE at Ntirety
“Hit 200% Quota and #1 AE at Hyros”
“Just hit 200% quota in my AE role. Love the flexibility of the AE program. Effective short lessons. Easily digestible. My favorite has been the Cold Prospecting and Discovery Call Courses. I’m now the #1 AE at Hyros thanks to this.”
Chase Barmore
AE at Hyros
“Hit 245% of My Quota This Year”
“Since joining, I’ve hit 245% of my quota. My peers are wondering how I did it. I told them to study everything in here as if your life depended on it. I’m addicted. The docusigns keep rolling in.”
Christian Allen
AE at Procore
“Closed a $405k TCV Deal and #1 AE In Segment.”
“Everything changed when I joined Caliber. Before, I was inconsistent and couldn’t scale my wins. Now, I have the highest attainment on my team and closed a massive $405k deal.”
Veronica Rivero
AE at LinkedIn
“Literally Doubled My Close Rates in 2 Weeks”
“Caliber has made such an impact on my ability to sell. It used to take me 10 opportunities to close a deal. Now I close 1 in 5. There is no end in sight to this hot streak.”
Nick Hugh
AE at Sportsblock
“Your Commission Checks Will Thank You.”
“Caliber is the best income and career acceleration platform I’ve come across in 20 years. I highly recommend investing in this. Your life will change and your commission checks will thank you.”
Dan Woodhead
Account Director at Radancy
“Top All-Time Close Rate In My Company History”
“In my first month, I worked less than ever before, but smarter, and earned more money than I’d ever made before. I was then able to use those new AE skills to crush my mock Discovery Call interview and land my Dream Job at Gainsight. Thank you Caliber!"
Scott Rowley
AE at Gainsight
“Closed a $300K+ Deal and 5X-ed My Pipeline.”
“I just finished Q2 at 136% of my number, closed a $300k+ TCV deal and am walking into Q3 with 5X pipeline coverage. With another 6 figure deal in commit already going through final redlines. This changed everything for me.”
Pat Bogue
Account Executive at Similarweb
“Best Money I’ve Ever Spent.”
“Thanks to this membership, I just closed a $6.5 Million ARR deal I’ve been working for the past 6 months. Caliber has changed my mindset and reinvigorated me. I’ll have my membership for as long as I’m in sales. Commissions are being paid next month.”
John LeMire
Account Director at Oracle
“Closed a $1.7 Million TCV Deal”
“Wanted to share some awesome news: the big deal I’ve been working on since joining Caliber was just marked CLOSED-WON. Total transaction was $1.7M TCV, ~150 users, 5-year SaaS, 0% discount, and all 5 years paid in full.”
Thomas Jenson
Account Director at Hexagon
“Landed a $282k OTE Role Against 30,000 Applicants.”
“Caliber has changed my life — I mean that sincerely. I interviewed with 20+ top SaaS companies and every mock discovery call wowed hiring teams. I got 5 offers and negotiated role at $230K OTE + $62K in RSUs. All thanks to the hard skills I built in the Caliber.”
Christian Allen,
AE at ZoomInfo
“Closed $150,000 Within 30 Days.”
"That’s a 1,000X ROI for me – I’ve closed $150,000 in about 30 days since joining. Half of my pipeline would have slipped without these strategies I’ve learned.”
Harry Beales
AE at Upguard
“Sold The Most ARR In Company History.“
“During my 2nd year as a SaaS account executive, I sold more ARR in company history in a single year using techniques and strategies I learned from Caliber. This has been transformational for me.”
Marshall Weil
AE at Freewill
FOUR WEEKS. EIGHT HOURS LIVE. ONE EXAM.
This isn't a video library you fall behind on. Tuesdays at 9am Pacific you work live for two hours. Wednesday through Friday you run it on a real deal in your pipeline. Week four, you certify. Everything you practice is applied to an account you're actively working —so the program pays for itself inside the cohort, not six months later.
Meet Your Certified
revenue Instructor
Chris Orlob
Founder & CEO
Former Revenue Leader at Gong — scaled from $200K to $200M
Chris Orlob is the CEO of Caliber. Previously, he was a senior revenue leader at Gong, helping the company grow from $200,000 to $200 million in annual revenue within 5 years.
Business Track Record.
Previously grew Gong from $200k to $200M and repeatable success selling to Economic Buyers across upper mid-market and enterprise accounts. Started and grew Caliber from $0 to multiple millions in enterprise revenue.
Personal Track Record.
Top-performing revenue leader and seller – generated seven figures in annual compensation during his sales career.
Training Track Record.
20,000 AEs, AMs, Revenue Leaders, and sellers trained to-date, with hundreds of outcome-oriented success stories, helping sellers achieve higher attainment, close rates, deal sizes, and economic success.
Cohort limited to 30. Starts Tuesday, October 6.
Includes the Economic Buyer System™ certification plus
12 months of the Caliber platform ($995/yr, renews in 12 months).
Includes the Economic Buyer System™ certification plus
12 months of the Caliber platform ($995/yr, renews in 12 months).
Frequently Asked Questions
When does the program start?
The first session is Tuesday, October 6th at 9am (pacific). We will run a live 2 hour session every Tuesday for four weeks, along with skill-building exercises and office hours in between each session.
What happens next when I enroll?
You’ll receive an onboarding email that tells you exactly what to do and what to expect. It will include the full syllabus, calendar and Zoom invitations, a point of contact to answer any questions, and everything else you need to get started on October 6th.
What’s the format and duration of this program?
The course is delivered live online over a series of four, 2-hour sessions, typically with weekly live instruction complemented by asynchronous access to additional learning resources such as videos, blueprints, and exercises.
If I am unable to attend a live session, will recordings be provided?
Yes. While we recommend attending live, if possible, for the best learner experience, recordings will be provided by the course trainer following each live session.
Will I receive a certification?
Yes — learners who complete the program and any required assessments will receive a fully credentialed certification. This is not just a made up digital badge. This is a real certification you will receive both digitally and as a physical copy in the mail upon completion of the program.
Can I take this program with my team?
Yes – you can either purchase bundles of seats for open enrollment on this page, or if you’re interested in private training for your company, you can contact us here.
YOU ALREADY KNOW WHICH DEALS YOU LOST TO THIS
The ones where your champion loved you and someone you never met said no.Four weeks from now, that stops being the pattern.
Cohort limited to 30. Starts Tuesday, October 6.
Includes the Economic Buyer System™ certification plus
12 months of the Caliber platform ($995/yr, renews in 12 months).
Includes the Economic Buyer System™ certification plus
12 months of the Caliber platform ($995/yr, renews in 12 months).
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