SUCCESS STORIES

HEAR HOW SALESPEOPLE EVERYWHERE ARE TURBOCHARGING THEIR SALES SUCCESS.

Hi, everyone. My name is Jaycee Johnson, and I'm an account director at LinkedIn. I'm super excited to share a little bit about how p club dot I o courses have impacted my professional success in the last six months or so. I started at LinkedIn about a year ago, but I didn't stumble upon Chris's courses until right when I was coming off of Ramp. And so I was still learning the business, and we were in and still are in a very tough macroeconomic climate. So selling is really different than it has been historically for me personally, and then along with my peers, and I think kind of everyone is feeling this shift. And what has worked previously such as value based selling still is very relevant, but for me it wasn't enough to move the needle into not enough to meet my goals. And so I knew I had to find something different, which brings me to Chris Orlov. I stumbled upon his courses on pclub. Io and I definitely knew that this was going to be the next step in my professional career in professional development. I knew I needed to understand, this depth he was talking about in his connections with clients. I believe the first course I took was the master discovery course, and that kind of rocked my world. The three key areas of improvement that I saw, was I was really able to understand business pain and quantify that pain, in financial impact for my clients. That took approvals to the next level. That took my conversations to the next level, which leads me into my second key area of improvement, which was the depth of my relationships, expanded. And really, I felt I had so much credibility KPIs because I learned how to peel back the layers of the onions and understand the root challenges and the highest priorities for these clients at this time. Metrics wise, the biggest result I would say is while still being new to LinkedIn, I was able to achieve a hundred and four percent on a half and ending with the a hundred and fifty two percent for my q two, quota. And so I was really excited and happy about that. And just the way I approached every meeting was so methodical, and I had the discovery questions available to me. And I was able to try different lingo without selling, like, a used car salesman. I just felt confident and really good and I still do. And so I'm just really appreciative and I highly recommend these courses to anyone looking to up level their sales game, and really to learn how to sell in any macroeconomic climate.

"Finished my quarter at 152%!"
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"Hey Chris, I just wanted to send you a note thanking you for your courses. I finished my quarter at 152% and my half at 104% - largely due to this."

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Jasi Johnson
Account Director, LinkedIn

Jessica Hartsell

"Chris’s discovery training is informative, prescriptive, and digestible. They had an immediate impact on my customer conversations and deals and gave me confidence that I understood the true root cause of my customer’s challenges."

Eric Johnson

"Very practical, actionable, down to the exact steps and questions to ask to build urgency and deal-closing pain. The Negative Impact lesson by itself is worth its weight in gold. I like the way Chris goes straight to techniques you can use immediately without a bunch of fluff. He knows SaaS sales REALLY well and shares everything he knows."

Oliver Bailey

“I watched SaaS Discovery Masterclass from start to end. For anyone considering it, I cannot recommend it highly enough. It provides a fantastic structure for great SaaS discovery. Plus, specific, word-for-word questions that help you uncover the business problem a customer is trying to solve. The techniques help you find problems that customers are willing to fund, and create urgency by opening your client’s eyes to the full scope of their problem."

Serhii Trifonov

"I learned an enormous amount about how to win competitive SaaS deals in this online course. Chris breaks down the course into three logical sections: rig the buying criteria, rig the buying process, and rig the buying committee. Each section is packed with useful techniques that prevent you from losing deals to cheap competitors. Cannot recommend this course enough."

Lauren Frilling

"Chris is great at taking complex topics and boiling them down into understandable and actionable strategies. I've always enjoyed how Chris leads with personal anecdotes and metaphors that helped me better relate to any topics that were covered. Chris is thoughtful in his approach to SaaS sales trainings and it is evident by the incredible performance results of anyone who has ever had the privilege of selling under his leadership!”

EJ Eitel

"Packed with techniques, reusable frameworks, examples"

"Running SaaS demos is the least-trained area of SaaS sales. There’s no shortage of content on discovery, prospecting, and negotiation. But where do you learn to absolutely crush your SaaS demos? Thank God for this course. It’s packed with techniques, reusable frameworks, examples, and even live role plays to close more SaaS deals"

Ryan Topal

"I can't recommend Chris' content enough - my team listened to his course on negative impact and I'm confident it was the best use of our time all week. He shares great concepts that are necessary to be successful in sales at any time but especially now and makes it easy to take what you learned immediately onto your next call. Thank you!"

Stephanie Kramer

“Chris’ discovery trainings are so clear and practical that you only need a few days to start and apply all of the techniques. And you see results in your deals (and commission checks!) fast. His lesson on Negative Impact is 30 minutes of gold. Seriously the best training I've ever been through. I find myself walking into customer meetings confident and knowing exactly what to ask to set my deal up for success.”

Travis Webb

"I learned and retained more from Chris’s discovery course than any other sales training in my career. Chris’s ability to take a complex process like discovery, and boil it down to simple and actionable steps, is second to none. I feel infinitely more comfortable running discovery after Chris’ training, and my quota attainment reflects that. Couldn’t recommend this course enough."

"Most actionable and tactical sales training I've ever done"
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“Too many sales courses are too high level, and way too complex all without walking away with any concrete tactics you can use right away. Chris's stuff is completely tactical and doesn't just explain the concepts in a super easy-to-understand manner but actually walks you through how to execute them."

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Cheston Newhall

"Chris' sales courses are in the top 1% of available content. It's engaging, concise, and actionable. In addition, you know with Chris' track record and radical curiosity that he's field-tested and researched his course's material. I wish I had this material available to me when I was starting my sales career. Now, I'll be recommending it to quota-carrying new hires and colleagues."

Mark Baskin

"Epic course. Too many sales courses are too high level, way too complex and take days to complete without walking away with any concrete tactics you can use right away. Chris's course is completely tactical and doesn't just explain the concepts in a super easy-to-understand manner but actually walks you through how to execute them, how to ask the right questions, and what questions you should be asking. Highly recommend."

Neil Gandhi

"My businesses only became profitable because of the courses you've taught. Everything from your youtube videos to the SaaS Discovery Masterclass has turned me from a shy software engineer to a sales professional that can close deals. Thank you so much. And I'm excited to hear more about this new co you're building!."

Jason Kennedy

"Chris - I've been really enjoying your SaaS classes. I have a SaaS company and we had been struggling with our sales processes. We've begun applying your concepts and are really starting to see results!"

Griffin Casey

"Hey Chris - just wanted to give you props on the disco course - I'm training my team after taking it and seeing a ton of progress - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org"

Lauren Wesley

"Watching Chris' courses is watching someone do what he was meant to do. His courses are impactful, entertaining, and they get results. Once I implemented what he taught my deals got bigger and closed faster. I’ve been in sales for 15 years and have done a lot of sales training. Chris' discovery course is one of the best. Results came quickly when I implemented what I learned. And, that makes sales fun! Thank you, Chris!"

Will Tagg

Chris’ courses are one of the few sales curriculums that have led to a meaningful difference in my skill set, performance and overall attainment. Prior to this, deals would too often stall or lose momentum. The training material around deep discovery has elevated my ability to identify mission-critical problems. This has paid massive dividends in the form of more consistent Enterprise deals.

Dan Woodhead

"Chris is one of the best coaches I’ve come across in 20 years of selling. He offers thoughtful and actionable advice that is clear, concise, and impactful. His approach to asking “negative impact questions” has been a game-changer for my discovery calls, helping me drive urgency, uncover quantifiable business pain, and win more business. Whether you’re new to SaaS sales, or you’re experienced, I highly recommend taking his courses. Your commission checks will thank you!

"Powerful concepts distilled into tactical, actionable techniques"
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"pclub.io takes complex topics and boils them down into simple and actionable strategies. Chris is thoughtful in his approach to SaaS sales trainings and it is evident by the incredible performance results of anyone who has ever had the privilege of selling under his leadership!”

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Lauren Frilling‍
‍Account Executive, Gong

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Steal the playbooks of the top 0.01% of sales practitioners on the planet.

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Sam Geno

"Discovery, in my opinion, is the most crucial component of a salesperson’s process. Through Chris’s training and guidance, I was able to get the keys to unlocking doors I didn't realize I was missing. As a result of his training, I had the best year in sales I've ever had."

Arash Almasi

"Chris has an innate ability to break down complex sales concepts into simple (but not easy) tactical steps that are as equally impactful for a new SDR as they are for a veteran sales leader. True enterprise sellers elevate discovery from a surface-level 'check-the-box' inquisition into a value add consultation. This course helps build the business acumen, deep domain expertise, and passion for problem-solving needed to make that transition - which makes Chris the Peloton instructor for your commission check."

Gretchen Reynolds

"In the world of SaaS sales, we know that discovery is ongoing throughout every stage of a sales cycle. Chris’s approach to mastering discovery is the golden ticket to understanding a client’s true pain (by “peeling back the layers of the onion”), quantifying the impact, and doing it in a natural way. His discovery trainings have helped me as an AE confidently have conversations around quantifiable impact, leading me to win opportunities I would have otherwise missed. If Chris is teaching it, I’m taking it."

Adam Jay

"I am shocked at how great this course was. There are over 20 competitive selling techniques in this course, and it feels like I stumbled on a treasure chest. Seriously. As a sales leader, my team has I’ve never been more in control of competitive deals; even in the face of low-priced competitors.”

Ellie LaRue

"The discovery masterclass not only helped me feel confident asking the right questions but also helped our customers feel like our time spent together was effective. As I improved my discovery, my customers' benefited because I fostered a genuine curiosity about their problems, the impact of those problems, and the value for them in solving it."

Miriam O'Donnell

"Chris' discovery trainings are unmatched. After years of careful study, he manages to simplify everything to the exact tactical steps needed to reach mutually agreed-upon client priorities. His approach helps me assess real challenges my clients see in their business, all without losing my own style. Easily the most effective training I've received in my sales career."

Nathan Easom

"There are a few leaders who have shaped me as a sales pro - Chris is one of them. But based on "learnings per minute", Chris is by far number 1. He is a fountain of insight and a true enabler - he won't tell you something before fully exhausting the room's ability to find the answer. His approach to discovery led me to start asking questions I would never have thought - or dared - to ask. And I know WHY I'm asking and how to best phrase questions for maximum impact. I will continue to actively seek out his content."

Jefferson Mangus

"I have been to six President's Clubs since 2015 and I can easily say Chris has helped me continue to achieve this success through his thought-provoking discovery training. Each time I use these techniques, my prospects respond with, "well that is a great question" and then open up loads of discovery. It feels like a Harvard Business School class. I close more deals because of these lessons."

Kevin Quigley

"Chris does an exceptional job of unpacking the importance of each pillar he address in discovery. It's clear that he has not only had first-hand experience as a rep, but also as a sales leader. I'm most excited to fine tune my approach to 'negative impact' as I see that as a missing piece in so many deals today. Pumped to see what Chris comes out with next."

"Caliber has been transformational for me"
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"Been through a lot of sales trainings. Most of it generic. That's not Caliber (formerly pclub.io). Our revenue slowed down in Q3. These courses helped us build pain and ultimate close more deals. Ended up with a really strong Q4."

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Dee Acosta,
Head of Revenue, Hockeystack

Vidit Baxi

"Hi Chris, I just did your SaaS discovery master class course last week. It's amazing, thank you for putting together such great content in simple words. The team here at Safe Security absolutely loved it."

Jenny Vandine Mendoza

"This course is powerful. I’d like to think of myself as process driven, and this helps me makes sense of how every piece in discovery fits together. I LOOOOVE how you manage to synthesize so much powerful questioning in a simple way. I would have asked 3-4 questions before for every one question you teach to gather the same outcome and answers."

Levi Deeney

"I can't recommend this enough to anyone who might be on the edge of considering this program. Even after just the first video I was left in awe and so many ideas I am going to implement on my next discovery calls. Chris had me rethinking everything from how I structure my calls, to the order of asking questions, and position the call to my favor. I've seen a lot of sales leaders break down discovery, but Chris takes it to a whole other level. 100% recommend."

Joey Szwec

"It can be really hard to make a decision in terms of what to invest in for professional development. After seeing some of Chris Orlob's content on LinkedIn I stumbled across his Discovery Masterclass. It's a gold mine. My favorite part about it is he not only tells you why you should do something, but gives you examples of how to do it live. Great course. Easily digestible. Happy customer 🙂"

Dee Acosta

"Discovery is the hardest, and arguably the most important part of sales, especially in a down economy. While you can script questions - understanding the meanings of the words and the motivations behind them makes the difference between a win and a loss. Chris' SaaS Discovery Master Class only provides practical advice and examples that you can start using immediately. It helped me start drilling down again, put a process in place for pains and reframing, and salvage deals in a tough Q32022."

Tom Alaimo

"15 NEW strategies for competitive deals"

"I got tired of my competitors offering 50% of my price and undercutting me at the end of sales cycles and knew I needed help. This course absolutely blew me away. There were at least 15 new strategies I learned that I can bring into my sales role. Being in a super competitive market, I feel like this course is going to bring my sales career to the next level."

Luciano Scala

"My competitors don't stand a chance anymore..."

"I feel like I can RUN CIRCLES around my competitors now. Seriously. I had no idea there were so many tactics and strategies to win competitive SaaS deals. They don't stand a chance anymore. It's almost unfair. PLUS, I can win at the prices I want. Even when they undercut me on price."

Lorraine Pettit

"This is the fastest way to get moving!"

"There's nothing like learning from someone who has seen it all AND bottled up those learnings for the rest of us. Chris's almost surgical approach to sales will leave you bulletproof for that next call and rethinking all the ones before - in the best way! If you care about your sales growth or are helping someone else level up their own, this is the fastest way to get moving!"

"Big increase in deals-won because of these courses"
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"I had been getting more 'no's' and pushback than I ever have in the past. With Caliber (formerly pclub.io) I was able to learn actionable strategies I used in my sales process to build champions and business cases that closed more deals"

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Kaylee Chappelow,
AE, Greenhouse

join THESE #1-RATED COURSES. GROW YOUR Saas SALES SKILLS

Learn the exact sales 'systems' I used to grow Gong.io from $200k to $200M in ARR (and a $7.2B valuation)

Multi-Threaded Prospecting Into Large Accounts

Social Selling & LinkedIn Prospecting

Advanced Cold Email Copywriting (POV Edition)

AI-Assisted Target Account Mapping

Warm Intro Referral Selling

How to Build Massive Pipeline With Systematic Referral Selling

How to Build an Outbound Culture

Go From Inbound-Dependent to Outbound-Driven So You Never Chase Pipeline Again

Foundations of Founder-Led Sales

How to Secure Your First 100 Customers, Build a Repeatable Sales Process, and Grow Your Revenue

Foundations of Signal Based Selling

Master The Art of Timing & Personalization Throughout the Entire Sales Process

Mastering Call Control for AEs, AMs, and CSMs

How to Step Losing Control of Your Calls to Advance Your Deals & Customer Relationships

How to Negotiate Your Best Tech Sales Job Offer

Maximize Your Paycheck and Land Your Ideal Compensation

How to Interview to Secure Dream Tech Sales Job Offers

Step-by-Step Tactics to Get Hired Fast

How to Network Your Way Into Tech Sales

Fast-Track Your Way into the Booming Tech Sales Industry

How to Find the Right Company for YOU

Stop Settling: Choose a Company Where You Can Thrive

How to Build a Legendary LinkedIn Presence

Build a Profile That Gets You Noticed

Revamp Your Resume & Break Into Tech Sales

Grab Attention, Land Interviews, and Open Doors to Your Sales Career

High Velocity Closing for SMB Sellers

The Guide to Quicker Closes and Bigger Wins

Maintaining Deal Momentum

Secrets to Sell Between Meetings and Stop Deals From Fizzling Out

Mastering Negative Impact Questions

How to Create Buying Urgency, Move Buyers to Action, and Increase Willingness to Spend

Ramp Up to Revenue

Mastering Your First 90 Days as an Account Executive

Proof of Concept Masterclass

How to Run Proof of Concepts and Pilots That PAY and Convert Beyond a 70% Win Rate

High Velocity Discovery for SMB Sellers

How to Run Deal-Closing Discovery In Fast-Paced Sales Cycles

How to Reverse Engineer Your Desired Income In Sales

8 Steps to Reverse Engineer Your Desired Income As a Sales Professional.

The AE's Guide to Getting Promoted

How to Take Control of Your Own Path and Fast-Track Your Sales Career

Problem-Based Cold Calling

The Advanced 8-Step Cold Calling Framework to Book Your Pipeline Solid

First Principles of Demos That Sell

The critical actions that ensure your sales demos drive action, create momentum, and close deals.

Securing Next Steps for AEs

A framework for solidifying next steps in every meeting to build and sustain deal momentum.

Sales Acumen for New Account Executives

Learn the six most common pitfalls that new (and early career) account executives make throughout the sales process. Close those gaps and set yourself up for success as a new account executive with rock solid sales acumen.

An Introduction to Sales Demos for AEs

Building a rock-solid foundation for true sales demo mastery that makes you and your sales demos undeniable.

Bullet-Proof Business Cases

Create compelling business cases that enable your champions and win your biggest deals.

Run Effective AE Team Meetings

A proven framework for managers that builds culture, drives performance, and sustains team success.

Negotiating with Procurement

How to win the "face off" with procurement and neutralize their tactics by deploying your own expert strategies.

Precision Account Planning

Avoid the 7 most common pitfalls new AE's make in their first years of tech sales and learn exactly what to do instead to get ahead.

Multi-threading Masterclass

Learn how to get buy in from multi-influencers and decision making to speed up the sales cycle and increase your win rates.

How to Gain Access To Power

CLIMB to Power" helps new and experienced AEs alike with one of the biggest challenges in sales: accessing power.

Diamond In the Rough

How to interview and hire early career AEs and SDRs with a 90% success rate.

The Billion Dollar CFO Interview

Chris Orlob interviews three CFOs of billion-dollar business to get insider secrets on how to sell to CFOs and get deals funded in a tough economy.

Win At Your Price

Learn a repeatable strategy that will allow you to win at your price.

Rise Through the Ranks - SDR Edition

How to Architect Your Career As An SDR And Rise Through the Ranks.

Skill Coaching for AE Managers

How Great Sales Managers Build High Performing AE Teams by Building Repeatable Coaching Process.

STOP Losing Deals to "No Decision"

Killing The Maybe

Learn Exactly How to “Systematically Dismantle” Your Buyers Status Quo… And STOP Losing Deals to “No Decision.

Unlock your reps potential

Unlock the Level Up

How Top Frontline Managers Use Diagnostic Coaching to Drive AE Performance

Let's Build Your Pipeline

Cold Email Conversion Machine

Break Through the Noise With Proven Cold Email and Outbound Sequencing Strategies... All to Generate Predictable Pipeline Despite Economic Headwinds

Close Deals Now

Mutual Success Plan Mastery

Six modules to help you manage and close complex deals.

Close Bigger Deals Faster

Selling With Champions

How to Find and Empower Champions That ‘Run Through Brick Walls’ and SELL When You’re Not In the Room… So You Can Close Bigger Deals Faster Without Getting Ghosted.

Conquer Your Cold Calls

Conquer the Cold Call

The Exact Cold Calling 'System' I Used In 50,000 SaaS Cold Calls to Generate $300,000 In Annual Income By Age 26.

Unlock Selling to CFOs Course

Release The Funds

Exactly How to Sell to CFOs In An Economic Downturn... So You Can Close Bigger Deals FASTER... and Take Your SaaS Income and Revenue to the Next Level

Turn Bad Deals Into Gold

Objections to Commissions

Never have a deal derailed again. This video course reveals: How to Overcome Any Objection in 7 Easy Steps

Close More SaaS Deals

Advanced Discovery Masterclass

How Great SaaS Sellers Create "Urgency from Thin Air" and SELL In An Economic Meltdown. Learn the exact 5-step discovery system I used to train the #1 sales team at Gong to sell through an economic meltdown.

Crush The Competition

Rig the Game

Master These Competitive Selling Strategies, and You'll Never Lose a SaaS Deal to Your Competition Again.

Crush Your Demos HERE

Win the Demo

How to run SaaS demos that SELL like crazy with the exact demo techniques that closed over $100,000,000 worth of SaaS.

Hire SaaS Reps That Sell

Sales Hiring Masterclass

Learn and copy the exact 7-step hiring system I used to help scale Gong from $200k to $200M ARR and achieve a $7.2B valuation.

Crush Your First 90 Days

Sink or Swim

Learn the step by step 30, 60, 90 day action plan that great sales managers use to CRUSH their first 90 days on the job.